Niche: usually refers to a certain topic or a specific group. Your niche is often determined by what type of product or services you offer. It is often easier to focus your niche topic on a specific or smaller group due to the fact the competition on broader topics is much more difficult to compete with.
Example:
If you sell eagle products your niche could appropriately be considered eagles. You might also consider eagle lovers as part of your niche. Focusing articles toward eagle lovers would assist in bringing appropriate traffic towards your site.
Finding Your Niche With Blogging
It is not uncommon to see bloggers who begin posting without having established their niche. When choosing your niche topic, it is a good idea to choose something you can easily write about or research so you can frequently update your readers. Although it is easy to stray from the topic of your blog try to stay focused on your niche. Not only will it keep readers returning to your site but it will also help in building a foundation for your topic with each post you create.
Check out the Business Terms Guide for more useful definitions.
